https://www.stopcatalogs.com/tags/retail-catalog-history/Recent content in Retail Catalog History on StopCatalogs.comHugo -- gohugo.ioenStopCatalogs.comWed, 02 Sep 2026 00:00:00 +0000https://www.stopcatalogs.com/post/victorias-secret-catalog/Wed, 02 Sep 2026 00:00:00 +0000https://www.stopcatalogs.com/post/victorias-secret-catalog/ <h2 id="nearly-four-decades-of-mail-order-history-ended-in-a-single-announcement">Nearly Four Decades of Mail-Order History Ended in a Single Announcement</h2> <p>Nearly 40 years of mail-order history disappeared from American mailboxes in 2016 when <strong><a href="https://www.victoriassecret.com">Victoria's Secret</a></strong> stopped producing and mailing its signature catalog — but the customer data that built that mailing program did not disappear along with it. Victoria's Secret opened as a single lingerie store in 1977, and a mail-order catalog was part of the business almost from the start; by the early 1980s catalog sales already made up more than half of the company's annual revenue. Les Wexner bought the young company in 1982 and expanded it into shopping malls nationwide, but the catalog stayed a core marketing channel for decades, eventually mailing hundreds of millions of copies a year to households across the country.</p>